Biatlon kot šport.
Pokljuka kot središče biatlona v Sloveniji.
Tekmovanja za svetovni pokal v biatlonu kot naše okno v svet.
Vsi imamo v svojem bistvu zavezanost trajnostnemu razvoju1.
Ne gre le za osnovno varovanje okolja in pozitivne vplive na družbo. Govorimo predvsem o tem, da želimo stvari ohraniti takšne, kot so – čim bolj pristne in čim dalj časa.
Želimo si nekaj, kar je povsem preprosto za razumeti, a toliko težje izpolniti.
Želimo si, da stvari trajajo.
Zato je “naj traja” postala osrednja misel in vodilo vsega, kar delamo v biatlonu in na Pokljuki.
1Trajnostni razvoj pomeni »zadovoljiti trenutne potrebe, ne da bi pri tem ogrožali zadovoljevanje potreb prihodnjih generacij«.
Opredelitev pojma trajnostnega razvoja je Svetovna komisija za okolje in razvoj Združenih narodov leta 1987 objavila v poročilu Our Common Future.
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