Innovative Championships promotion with #BiathlonTourMobil

Yesterday, the organizers launched a new promotion activation for the IBU World Championships Biathlon 2021 in Pokljuka – the so-called Biathlon Tour Mobil. The attractive-looking vehicle will visit the Biathlon World Cup venues across Europe during the winter season and will do a tour of Slovenia in the spring and summer months. We are sure that it will attract many looks both on the roads and at the venues and will share a word and the invitation to Pokljuka.

#BiathlonTourMobil is Adria Sonic motorhome. Adria Mobil has been successfully cooperating with the biathlon in Slovenia for many years. Matjaž Grm, director of marketing and sales at Adria Mobil, said that Adria Mobil is “very happy to be a part of this project, and that the Organizing Committee has invited us to participate. For many years we have been cooperating as a personal sponsor of Jakob Fak, but on the other hand, we joined the project because it seems to us that the organization of the World Championships is an important project for the whole of Slovenia. With promotion at all venues this season, we have also recognized the opportunity to show the usefulness of our motorhomes. ”

Another partner of Biathlon Tour Mobil is Argeta, Atlantic Grup’s brand. The regional head of marketing, Nena Jankovic, explained why they joined this project. “We have recognized in Biathlon Tour Mobil a good story worthy of our trust and support, and at the same time an opportunity to become even closer to our consumers in Europe through sport.”


#BiathlonTourMobil We wish you a happy and successful journey all the way to the IBU World Championships Biathlon 2021 in Pokljuka